Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday.
After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and colleagues and share your stories on social media. This year, #GivingTuesday is November 27, 2018.
How Organizations Can Get Involved
Whether your organization is a nonprofit, a business, a school, a city government, a community group, or even a collection of family and friends, there are plenty of ways to get involved:
- Join the movement – register your group on the #GivingTuesday website and share your plans to participate in this global phenomenon.
- Download the Complete Toolkit – take advantage of #GivingTuesday campaign planning tools, social media tips, templates for an outreach email and a press release, case studies and more.
- Get inspired – find out what other organizations like yours have done for #GivingTuesday. There are resources for nonprofits, small businesses, cities, schools, companies, foundations, religious organizations and giving platforms.
- Get resources – need more help? The #GivingTuesday team has put together toolkits for social media, proclamation, and public relations. They’ve also created templates for press releases, outreach emails, and strategy timelines.
Your donors have already proven their commitment to your fundraising success, so you don’t want to miss including them in your messaging.
Send out motivating messages with infographics, video and matching challenges that will spur on their spirit of giving. Let them see the good work their past contributions have already made possible and remind them their donation is tax deductible, too.
Tailor your #GivingTuesday campaign’s message to every member of your organization’s greater community by providing the right information, timing, and motivation and watch as the donations come rolling in!