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Afternoon Session-Open now! Register today!

Turn up the volume on compelling event communication before, during and after your fundraiser to drive giving and donor engagement throughout the year

In this Greater Giving seminar you’ll receive an overview of classic fundraising auction best practices with special emphasis on event marketing communication, including:

• Pre-event messaging – establish a clear, consistent message to maximize communication impact
• Save the Date messaging (timing, call to action, set expectations)
• Invitations (timing, call to action, further establish expectations)
• Fundraising auction catalog best practices (what must you include, nice to have, don’t bother)
• Live Event Marketing Communication (for activities such as silent auction, revenue enhancers, dessert auction,  raffles, live auction, special appeal, new activities, nonfinancial goals, check-out)
• Post-event communication
  • Recap email with thanks and estimated total
  • Thank you letter and IRS compliance
  • Press release
  • Additional communication to maintain donor contact
• Greater Giving Online Bidding How To
• Q&A

Professional fundraising auctioneer and NAA Benefit Auctioneer Specialist Nelson Jay will share his experience and expertise gained from two decades in the beverage industry to help any nonprofit make the most of its annual fundraiser. Auctioneer Nelson worked on award-winning campaigns for companies like Starbucks, Microsoft, XBOX and T-Mobile. Bring your most pressing challenges and leave armed with a concrete plan to rock your next fundraising event communication challenge.