Is Giving Tuesday Today?
Yes, and if your nonprofit is just now discovering Giving Tuesday, you’re not alone! Thousands of organizations learn about this global day of generosity every year and wonder:
“Is it too late for us to participate?”
The answer: Absolutely not.
Whether you’ve got three weeks, three days, or even just today, you can join Giving Tuesday and make a meaningful impact. This quick-start guide will walk you through exactly what #GivingTuesday is, why it matters, and how your nonprofit can jump in right away.
What Is Giving Tuesday?
Giving Tuesday is a worldwide movement that encourages people to do good—financially, emotionally, socially, and communally. It happens each year on the Tuesday after Thanksgiving and kicks off the charitable season. What began as a simple idea, a day encouraging people to give back, has become a global generosity movement supported by nonprofits, businesses, volunteers, and individuals in almost every country.
For nonprofits, Giving Tuesday is one of the biggest fundraising and engagement opportunities of the year, and this year it’s today, Tuesday, December 2, 2025.
Why Your Nonprofit Should Join (Even If You’re Late to the Party)
If you’re new to Giving Tuesday, you might be wondering whether jumping in last minute is worth the effort. Here’s what we know:
Giving Tuesday boosts awareness
People are actively looking for causes to support. Even a simple post or email can bring in new supporters.
Your existing supporters are expecting to engage
Donors, volunteers, and community members look forward to Giving Tuesday each year.
You don’t need a giant campaign to participate
Even small actions can have big impact, and they build momentum for future years.
It strengthens your year-end fundraising
Giving Tuesday helps warm up your audience for December giving.
How Your Nonprofit Can Join Giving Tuesday Today: A Simple 5-Step Plan
Whether you have weeks or hours, here’s a lightweight but powerful plan to help you participate.
1. Choose One Clear Call to Action
Don’t overthink it—just choose one. Examples:
“Donate today to support our work.”
“Help us reach 25 new monthly donors.”
“Give $25 to help us serve one family Christmas dinner.”
“Share this message to help us spread the word.”
Clarity increases participation, especially with new supporters.
2. Share One Compelling Story
Your audience wants to know who their gift helps.
Choose one:
- A person served
- A family transformed
- An animal saved
- A moment that changed everything
Keep your story short, real, and emotional. This works better than a long explanation of your program.
3. Create One Simple Donation Link
Your giving page should be:
- Quick to load
- Mobile-friendly
- Easy to understand
- Short and distraction-free
- Suggested giving level options
If you’re using Greater Giving as your online giving platform, you can create a branded page in minutes.
Pro Tip: Pin the link to your social profiles and include it in your email signature.
4. Post on Social Media at Least Twice
You don’t need a full social media campaign, just show up.
Post #1 (morning):
“We’re excited to join Giving Tuesday! Today we’re raising funds for ___.”
Post #2 (afternoon/evening):
“Together, we can make a difference. Help us reach our Giving Tuesday goal of ___.”
Add hashtags: #GivingTuesday + your organization’s usual tags.
Pro Tip: Thank them for helping you raise x amount already today.
5. Say Thank You Publicly and Personally
Donor appreciation doesn’t need to be complicated:
- Post a “Thank You!” message on social
- Send a quick thank-you email
- Spotlight a donor or volunteer (with their permission)
The more grateful you are, the more likely donors will give again during December.
3 Ways to Stand Out on Giving Tuesday (Even Without Much Prep) 
If you want to go the extra mile, here are easy upgrades:
- Add a Matching Gift: Even small matches ($250 or $500) spark more giving. You can do a matching gift partner each hour during the day or at lunch for example.
- Share a “Why I Give” video: Ask a board member or volunteer to record a 20-second message.
- Give your audience a concrete goal: “Help us serve 10 families today.” “Help us raise $1,000 to launch our new program.”Specific asks perform better than vague ones.
Your Late Start Can Become a Strength
Many nonprofits feel overwhelmed when they discover Giving Tuesday late,but the truth is, your authenticity and urgency can work in your favor.
People aren’t expecting polished campaigns. They’re expecting heart, mission, and impact (all things you already have).
Showing up imperfectly, honestly, and passionately is the Giving Tuesday spirit.
Ready to Join? Greater Giving Can Help
Whether you’re launching a quick Giving Tuesday campaign or preparing for year-end fundraising, Greater Giving gives nonprofits the tools to accept secure online donations, engage supporters easily, and manage fundraising events.
Your mission matters, your voice matters, and your community wants to support you.
Jump in, share your story, and watch the generosity multiply.
