Speakers
Julianne Read, Director of Fundraising Events, Kilbreath Events
Webinar Summary
This webinar hosted by Greater Giving on Webinar Wednesday focused on transforming donor relationships from transactional to transformational, fostering long-lasting connections. Moderated by Taylor of Greater Giving, the session featured insights from Julianne Reed, a seasoned fundraiser and event planner, and Malcolm Nelson, principal at Saint Therese Catholic Public Academy. They emphasized creating mission-driven event experiences that emotionally connect donors to the cause, and shared strategies for year-round donor engagement to maximize the lifetime value of event donors. Key points included simplifying the auction process, reducing costs, and creating a relaxed event atmosphere. The importance of clear messaging, donor-centric language, and continuous communication was highlighted. Success stories from Saint Therese’s recent event demonstrated the impact of strategic planning and community involvement, resulting in increased revenue and engagement. The webinar concluded with a Q&A segment, encouraging attendee interaction and emphasizing the use of donor data for future planning and targeted communications.
How to Maintain Donor Relationships Key Takeaways
1. Transforming Donor Relationships: Transforming donor relationships from transactional to transformational is crucial for fostering long-lasting connections and maximizing donor engagement.
2. Mission-Driven Event Experiences: Creating mission-driven event experiences that emotionally connect donors to the cause can significantly enhance fundraising outcomes.
3. Year-Round Donor Engagement: Implementing a year-round donor engagement plan and strategic communication is essential for maximizing the lifetime value of event donors.
4. Simplifying Auction Process: Simplifying the auction process, reducing costs, and creating a relaxed event atmosphere can lead to increased revenue and donor participation.
5. Transparent Donor Communication: Clear and transparent messaging, donor-centric language, and continuous communication effectively convey the mission and impact of donations.
6. Leveraging Donor Data: Leveraging donor data for future event planning, targeted communications, and supporting campaigns builds trust and enhances engagement.
7. Professional Auctioneer Strategies: Professional auctioneers who can read the room’s energy and adjust strategies accordingly contribute to the success of fundraising events.
Events are not easy, and what we also get hung up in is timelines, logistics, programs, we kind of rinse and repeat. But what we really look at from a Kilbreth Events standpoint is how do we create an event that transforms your community, right? How do we engage your donors? How do we make a true difference to your nonprofit and ultimately to your mission?
Don’t miss out on these crucial insights – Watch the full webinar
