Top 5 Donor Experience Trends Webinar

Keep Donors Happy

Digitalizing fundraising events with technology on smartphones, tablets, and leaderboards is a trend that’s here to stay. Utilizing technology to increase revenue, while improving the donor experience at events, is more important than ever in today’s fundraising landscape. Join Allie Serious of Seattle Aquarium, and Greater Giving Client Service National Account Manager Sirenna Heckendorn, who will highlight their own experiences and the top 5 trends they see taking center stage at fundraisers in the coming year.


Watch the recorded webinar:

Top 5 Donor Experience Trends:

  1. Ensure a personal touch with guests during check-in
  2. Event night credit card capture
  3. Mobile Bidding
  4. Mission focused cocktail hour and silent auction
  5. Quick and easy check-out


Allie Serious, Database Administration, Seattle Aquarium

Working at the Seattle Aquarium for the past 14 years, Allie’s primary role is to manage the aquarium’s Raisers Edge donor/member database, also maintaining the aquarium gate system, Galaxy, and setting up SharePoint intranet.  Supporting the event department with three major events by managing event software, as well as day of registration and checkout, is another role Allie takes on at Seattle Aquarium. In her free time, Allie has recently taken up scuba diving and is looking forward to diving in the new Window on Washington Waters tank at the Aquarium. Before moving to Seattle, Allie and her husband resided in Tucson, AZ, but she says she prefers Seattle’s rain!

Sirenna Heckendorn, Client Services National Account Manager, Greater Giving

Sirenna has worked with Greater Giving clients for the last six years and has supported non-profit fundraising events across the country. She is the direct connection for many large national organizations; functioning to provide support and trainings on Greater Giving’s systems and solutions. Travelling to support fundraisers is one of Sirenna’s key roles and in the last year she attended events over 28 weekends. This direct experience with how Greater Giving clients implement best practices and technology gives her a unique perspective on fundraising today.

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