3 Tips For a Nonprofit Email Marketing Program

This post is the second in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient… Read More »



Raise More with Engaging Emails

This post is the first in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient… Read More »



The Auction Control Center

Before mobile bidding, if you wanted to know how much money the auction had made, everyone had to stand around waiting for the report. Sometimes you didn’t even know the auction total until the very end of the night, after all the sales had been entered manually, the fund-a-cause donations added, and the errors corrected…. Read More »


Auction Package Description Tips and Best Practices

This information and more comes from our webinar, It’s Beginning to Look a Lot Like Auction Profits. Auction packages are a great way to maximize your efforts and your revenue. By combining several items together, you can create a one-of-a-kind experience that will attract your guests and drive up bidding. But how do you describe… Read More »



Find the Silent Auction Sweet Spot Part Two

In the first article of this two-part series, we looked at the concept of choice overload and reviewed some of the pros and cons related to small auctions with few biddable items versus large auctions with many items. We learned that because silent auctions are inherently unique events, caution should be taken to avoid a… Read More »


Event Safety can Easily be Overlooked

At the top of every event planner’s mind is the prevention of unexpected emergencies during their big event. Nobody wants to be faced with having to make a last-minute decision that could affect your organization, the venue or, most importantly, your guests. Predicting when an emergency will happen may be out of our control, but… Read More »


Finding the Silent Auction Sweet Spot

Ask someone for advice on the number of packages needed to make a silent auction truly shine and you might receive a response like, “as many as you can get.” When planning a benefit, we generally don’t spend time worrying about procuring too much; if anything, we worry about not having enough. But dig a… Read More »