Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. With a few exceptions during hard-hit recession years, Americans have increased their charitable donations nearly every year since… Read More »
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us expect genuine communication in the inbox, rather than a wall of ads. It’s not a coincidence that email remains one of the most lucrative ways… Read More »
This is the first in a series of posts about planning and executing your very first fundraising event, where we follow one nonprofit organization’s journey to the big night. We’ll share many of the tips, ideas, suggestions and lessons they learn along the way! Tune in to each new post to see how the event… Read More »
Americans’ generosity reached a new high in 2017, setting the all-time record for charitable giving, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. For the first time ever, we not only reached the $400 billion mark, we blew past it, donating $410.02 billion to charitable causes of all kinds. This… Read More »
Imagine this: Your event program is playing out just as you’d envisioned. The speakers are hitting all the right marks and their information is valuable to the audience. Everybody should be engaged in your program, yet as you look around at your attendees you notice only half the room is paying attention. Before we begin,… Read More »
This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient… Read More »
This post is the fifth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient… Read More »
Another big opportunity in event promotion is here and the good news is you are probably already using it! Instagram, that fun and easy-to-use sharing app on your mobile phone, has evolved into a tool that adds another dimension to your event’s promotional strategy. Sharing images of your event draws people into your story and… Read More »
This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses… Read More »
This post is the third in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses… Read More »