Emoji - From Pexels

Emoji in Email Subject Lines ⚠️ Proceed with Caution

This post about emoji in email subject lines was originated from a great conversation at Greater Giving’s Thought Leadership Summit this past year. When raising money through fundraising events or capital campaigns, communication with supporters and donors is paramount for nonprofit organization success. Email has proven to be one of the most effective channels to… Read More »


Giving Tuesday 2018 Basics

Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and colleagues and share your stories on social media. This year, #GivingTuesday is… Read More »


Online Giving Trends Upward in 2017

It’s probably no surprise that online giving trends are on the rise. In the Annual Report on Philanthropy for 2017, Giving USA examined online giving trends in detail, providing insights into fundraising results from email campaigns, direct online giving and social media engagement. Email Fundraising Overall, email fundraising increased in 2017 compared to 2016. Representing… Read More »


Giving Tuesday 2018 Contest Announcement

Greater Giving is excited to announce our Sixth Annual Giving Tuesday Donation Page Contest! If you use Greater Giving’s Online Payments software for your Giving Tuesday or End of Year campaign this year, send us a screen-shot or URL of your page and you could win a $500 donation for your organization. Your page must… Read More »


The Importance of Branding in the Nonprofit Sector

The term “branding” is increasingly working its way into the vernacular of non-profit organizations. Brands are synonymous with recognition and today’s reality is that recognized non-profits tend to dominate fundraising markets. The non-profit sector should not dismiss branding as an irrelevant for-profit marketing tactic, and here’s why. First, let’s talk about what it means to… Read More »


How to Create a Speaker’s Toolbox

You’ve got the spotlight, you’ve got the stage, you’ve got the topic —now it’s time to pull out all the stops for a memorable keynote speech that will captivate your audience and fill them with the spirit of giving! The pressure is on when a speaker takes the stage. For many, this can bring out… Read More »


Individual Giving: 2017 Report Shows Increase Year over Year

Individuals have long contributed the lion’s share of charitable giving over the years. Last year’s record-breaking level of philanthropy was no exception, with individuals contributing 71% of the $410.02 billion of charitable donations. According to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017, individual giving was up 5.2% over 2016 (in current… Read More »


A Three-Pronged Approach to Calm Event Management

Staying calm amid chaos is one of the most important job requirements for an event planner. For some, it’s a trait that comes naturally. For others, it’s something they must cultivate through careful monitoring of their own emotions and behavior. A recent survey by Stress Matters found that 71% of event professionals believed their colleagues… Read More »


How to Score Free Swag for Your Next Event

There’s no question that people want, and often expect, to receive swag at an event, especially if they have paid for entry. On the flip side, companies recognize that swag serves a crucial advertising role in increasing brand awareness, piece-by-branded-piece. What is swag exactly? In short, swag is the free loot that participants bring home… Read More »