Greater Giving Blog

WEBINAR: Maximizing Impact: A Guide to Sponsorship and In-Kind Donations
2024-08-14 11:00 - 12:00 (America/Los_Angeles) | Webinar, Online
Join us for an insightful webinar, “Maximizing Impact: A Guide to Sponsorship and In-Kind Donations,” where we will delve into the intricacies of creating successful partnerships beyond monetary contributions. Whether you’re a non-profit organization seeking support or a business looking to enhance your corporate social responsibility initiatives, this webinar will provide a comprehensive understanding of sponsorship strategies and the transformative power of in-kind donations. Learn how to craft compelling proposals, build lasting relationships with sponsors, and navigate the legal and ethical considerations surrounding such partnerships. Real-world case studies and success stories will illuminate the path to effective collaboration, ensuring that your organization can leverage sponsorship and in-kind donations to make a meaningful impact.
Learning Objectives:

Understand the key differences between cash sponsorship and in-kind donations and how to leverage both for organizational success strategically.
Develop the skills to identify and approach potential sponsors aligned with your mission, values, and goals.
Learn to create compelling sponsorship proposals, emphasizing the unique benefits and opportunities for sponsors.
Explore effective communication strategies to build and sustain sponsor relationships, fostering long-term partnerships.
Gain insights into the legal and ethical considerations involved in sponsorship and in-kind donations, ensuring compliance and transparency in your partnerships.

WEBINAR: Creating Buzz and Bids with Powerful Auction Videos
2024-09-25 11:00 - 12:00
Join Greater Giving and Erin Kienzle, Video Marketing Coach at Giving4Good, to learn how to leverage the power of short-form videos, in two ways – marketing on social media, and marketing live on stage at the fundraiser.
Pick up tips on how to create a buzz on social media through a four-part “hype method”. This method demonstrates how to create unique short form videos that highlight auction items leading up to your event. Then we’ll move to the night of the fundraiser. You’ll see how your organization can strategically use video to capture the attention of the room, highlighting each auction item and driving higher bids from the audience.
Learning Objectives:

Learn how to create a buzz on social media using video marketing through a four-part method
Understand how to strategically use video to capture the attention of you audience at the event
Gain knowledge on what parts of the auction item to capture in video, and how

WEBINAR: Turning Generosity into Action: A GivingTuesday Workshop
2024-10-30 11:00 - 12:00
Presenter: Victoria Leonhardt, Senior Manager – US+CA Hub, GivingTuesday
Kickstart your year-end on GivingTuesday! Join our 2024 workshop to learn how to make the most of GivingTuesday. Discover innovative strategies, data-driven messaging, and planning steps to build a successful campaign. We’ll also provide resources to help you leverage GivingTuesday for year-round community engagement.
Learning Objectives:
– Discover fresh ideas to maximize your GivingTuesday campaign’s community reach and impact.
– Learn about sector data that can be leveraged to craft a compelling message that resonates with donors.
– Explore resources specifically designed to help nonprofits leverage generosity on GivingTuesday

WEBINAR: Masterful Marketing Strategies for Your Auction Packages
2024-11-06 11:00 - 12:00
Your auction is a centerpiece to your fundraising event and you want your guests to be excited to shop to support your cause. With all the messages we receive each day, breaking through the clutter can be a challenge. This webinar is designed to give you tips & ideas for how to create great auction content and how to market each element of the packages to your bidders at every step of the event process.
This webinar features Greater Giving as your host, with Beth Sandefur (Beth Sandefur Events) as your guest speaker and fundraising expert.
Learning Objectives:

Ideas for packaging donations into lots designed to sell
Writing auction descriptions adaptable to multiple formats
Pre-event marketing campaigns for email & social media
How to create compelling – and complimentary! – print & digital collateral
Display ideas to showcase items in your event space
