When disaster strikes, people respond. Money, aid and in-kind donations come pouring in to help the victims. In that sense, 2017 was no different from any other year. What set… Read More »
Nonprofit Stories
5 Ideas to Motivate Your Event Planning Committee
Behind a great event stands a team of hardworking volunteers, board members, and staff. Event committees work a long game and teams are susceptible to fundraising – and planning –… Read More »
Concept to Reality: Starting an Event from Scratch
This is the first in a series of posts about planning and executing your very first fundraising event, where we follow one nonprofit organization’s journey to the big night. We’ll… Read More »
Giving Exceeds $400 Billion in 2017
Americans’ generosity reached a new high in 2017, setting the all-time record for charitable giving, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. For the… Read More »
Write Email Hooks that Grab and Don’t Let Go!
This post is the fifth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
Designing your Perfect Campaign Story
This post is the third in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive… Read More »
3 Tips For a Nonprofit Email Marketing Program
This post is the second in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The… Read More »
The Pros and Cons of Traditional vs. Online Event Promotion
Discussions about whether to use traditional promotional avenues or emerging online resources to promote your event is a hot topic among event planners with potentially high costs. Choose the wrong… Read More »
How to Craft a Post-Event Case Study
People say there’s no better teacher than experience, but the lesson can’t fully be understood without first putting the story into context. Reports contain a wealth of valuable information but… Read More »
New Tax Law: Answers to Your Questions
The new Tax Cuts and Jobs Act has made sweeping changes to the tax code, resulting in significant implications for nonprofits. Signed into law on December 22, 2017, this Act… Read More »