Nonprofit Stories

Trends In Disaster Giving

When disaster strikes, people respond. Money, aid and in-kind donations come pouring in to help the victims. In that sense, 2017 was no different from any other year. What set it apart was the number and magnitude of the disasters—earthquakes, floods, hurricanes, wildfires and more. As these disasters unfolded in rapid succession, some interesting trends… Read More »


5 Ideas to Motivate Your Event Planning Committee

Behind a great event stands a team of hardworking volunteers, board members, and staff. Event committees work a long game and teams are susceptible to fundraising – and planning – fatigue. Leaders are wise to add a few team motivators to their master calendar. For inspiration, here are 5 ideas to motivate your event planning… Read More »



Giving Exceeds $400 Billion in 2017

Americans’ generosity reached a new high in 2017, setting the all-time record for charitable giving, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. For the first time ever, we not only reached the $400 billion mark, we blew past it, donating $410.02 billion to charitable causes of all kinds. This… Read More »


Write Email Hooks that Grab and Don’t Let Go!

This post is the fifth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient… Read More »


Designing your Perfect Campaign Story

This post is the third in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses… Read More »


3 Tips For a Nonprofit Email Marketing Program

This post is the second in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient… Read More »



How to Craft a Post-Event Case Study

People say there’s no better teacher than experience, but the lesson can’t fully be understood without first putting the story into context. Reports contain a wealth of valuable information but understanding the big picture is the job of a comprehensive after-event case study. The self-examination a case study provides helps identify the subtler trends, queues… Read More »


New Tax Law: Answers to Your Questions

The new Tax Cuts and Jobs Act has made sweeping changes to the tax code, resulting in significant implications for nonprofits. Signed into law on December 22, 2017, this Act is composed of over 1000 pages. To make things easier for your organization, we’ve summarized some key points that pertain to nonprofits. This is by… Read More »