Fundraising Tips & Tricks

Keeping Your Emails Out of the Junk Folder

  This post is the seventh in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to… Read More »


The Four Pillars of Good Media Relationships

Generating buzz about an upcoming event can be an uphill battle. With multi-pronged promotional campaigns that include traditional media, social media, and word of mouth strategies, getting the word out requires a message that can cut the noise while staying consistent in its message. Many of these promotional efforts, like social media campaigns targeting your… Read More »


Giving Trends – 40 Years of Increasing Donations

Giving in the United States hit an all-time high in 2017. This continues an upward trend that’s been developing over the past 40 years, according to Giving USA 2018, Giving USA’s Annual Report on Philanthropy for 2017. With a few exceptions during hard-hit recession years, Americans have increased their charitable donations nearly every year since… Read More »



How to Write—and Not Write—a Gripping Hook

This post is the sixth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting the email to measuring recipient… Read More »



5 Stages of the Capital Campaign

This post is the fourth in a series designed to teach the fundamentals of email marketing for nonprofits. These posts are based on the Effective Email Engagement for Nonprofits: The definitive guide to better nonprofit email marketing. Each post focuses on an element of conducting an email marketing campaign, from crafting email to measuring recipient responses… Read More »


Tips and Tools for Tweeting Your Next Event

The Twitter-verse has become a very crowded place, but you can still create visibility. By adjusting and modifying your tweeting strategy, you will help to maximize the impact of your tweets and increase awareness surrounding your nonprofit’s event. Employing these marketing rules to your Twitter action plan will help you get the most out of… Read More »



Turning Facebook Followers into Event Attendees – Part 1

From hearing about an event, all the way through to registration, your Facebook followers unknowingly begin traveling through a marketing process the moment they click on your event advertisement. It’s a four-step process that has been carefully developed to “Capture, Nurture and Convert” followers, as well as encourage them to “Share” your message, transforming them… Read More »