You work hard to attract new people to support your cause every year. But how many actually come back? Across the country, 75% of all first-time donors don’t return to… Read More »
Increase Donations
Getting to Know Your Donors: A Study in Demographics
Today’s donors come in all ages and genders, and each demographic brings with it their own specific expectations in communication and how and why they choose to give. A better… Read More »
Fund-A-Need: How to Choose the Right Need to Fund
In this first of a series of articles, we’ll explore how to create a compelling Fund-A-Need that connects with your audience and inspires them to give. The Fund-A-Need is a… Read More »
You’re Missing Out on Year-End Campaign Dollars Right Now
Most fundraisers are leaving perfectly good money on the table because they aren’t giving their donors a quick, easy way to donate during the busiest times of the year. I… Read More »
Raise More by Hiring an Auctioneer
You’ve put quite a bit of effort into planning your fundraising event. You’ve spent a lot of money, too. You may be wondering whether it’s worth it to spend those… Read More »
The Good News and Bad News About Segmenting Donors
Segmenting donors into specific categories is a common practice used by nonprofits as a way to organize, strategize, and economize their funding campaigns. It assists in targeting those specific groups… Read More »
5 Easy Ways to Build Your Email List
Unlike our social media lives, our email is still often a private, personal space. People are understandably guarded about their inboxes—it can get crowded quickly with junk. Most of us… Read More »
Giving Tuesday 2017 | #GivingTuesday
#GivingTuesday will be celebrating its five-year anniversary in 2017 and many organizations are gearing up to make this year the most charitable yet! Following on the heels of Black Friday… Read More »
Spice Up Your Next Fundraiser with Pay-to-Play
Have you had the same fundraising event year after year? The same chicken dinner? The same gala venue? The same silent auction? How do you change things up this year?… Read More »
Restaurant Row – What To Do With Restaurant Gift Cards
Rather than take up valuable space in your silent auction, why not simplify the process and offer restaurant gift cards for immediate sale? Everyone likes to eat out, and restaurant… Read More »