Category

Web Buttons That Get Clicked

Creating Web Buttons That Get Clicked

You have several buttons on your website that are key to your fundraising activities and general fulfillment of the organizational mission. Donations, registration, volunteering, surveys—Here are a few tips on creating buttons that will get more clicks. Current Brand Styles Your brand standards and guidelines are an important part of the user experience. Building trust… Read More »


Write Emails That Get Opened

Writing Emails That Get Opened

This post is the fifth in a series designed to teach the art and fundamentals of writing for nonprofits. These posts are based on the “Writing for Nonprofits” Guide from the Greater Giving Fundraising Excellence Series. Each new post focuses on an individual type of communication or relationship, and how best to tailor your writing to… Read More »


Donation Button

Encourage Donors to Give More Online

More is not always better: visitors to your donation page have a limited amount of time and attention. Create an easy-to-navigate, donor-friendly donation page with these tips and encourage maximum contributions. A clear call to action. Anytime you communicate with your donors, provide a clear call to action—what do you want them to do? If… Read More »


Top 10 Posts of 2016 - The First Four Months

Top 10 Posts of 2016 – The First Four Months

In reviewing activity over the first four months of 2016, we’ve covered a lot of ground in the Fundraising Resource Library. We have explored many different topics including a “Writing For Nonprofits” series, DIY, Golf, increasing bids, donor data, sponsorships, and crossing the analog / digital divide. In case you had inadvertently missed anything, we… Read More »



Quantify Your Donations

Quantify Donations to Encourage Giving

As the landscape of charitable giving shifts more and more to donating, learning about and supporting nonprofits online, there is an opportunity to set your organization apart— by quantifying donations to encourage more giving. Research has shown that when a need is presented in a personal, human, and approachable way, people will give more. Simply… Read More »


Thank You

The Perfect Thank You

This post is the fourth in a series designed to teach the art and fundamentals of writing for nonprofits. These posts are based on the “Writing for Nonprofits” Guide from the Greater Giving Fundraising Excellence Series. Each new post focuses on an individual type of communication or relationship, and how best to tailor your writing to… Read More »


The Right Ask

Increase Donations with the Right Ask

The Right Ask Once you achieve that meeting with a potential major donor, how do you say the right words and convey the right sentiment—deliver the right ask—to secure a large donation? The most effective “right ask” is enthusiastic, energetic, and passionate—and conveys a sense of urgency for the donation to happen now. You need… Read More »